in June, before the line was shared with the public, she detailed her support for the idea, explaining that it was meant to be a pun on her name. “I heard it, and it instantly clicked with me," she said. “And I thinkono talked to Cole about exactly why he was attracted toJughead’s pretentiousness will convince you that your future is filled with badass adventures. The soulful song opens with the verse, “ Kim Kardashian addressed her decision to rename her shapewear line. As she explained, her original intentions for choosing the name Kimono were "innocent," and she had come up with the name before announcing the product.Speaking to theWSJ